They've made an ice~cream especially to raise money, VANILLA HONEY BEE. Cynical marketing ploy or genuinely interested in helping the world? Who knows, but they are funding research into Colony Collapse Disorder claiming that 40% of their flavours would not be possible without bees.

Bees are vanishing without a trace and the problem has become so big that it has its own name: Colony Collapse Disorder. Here is a news report on these issues:

Scientist in the US are calling for more funds to research Bee Colony Collapse Disorder, which causes bees to fly from their hives and die. Here is a news report on these issues: